Saturday, January 28, 2012

Who knows about the awards?

The highlight of the American Library Association’s Midwinter meeting for children’s librarians every year is the annual awards ceremonies. The ceremony is always held early in the morning in front of a packed room full of conference-weary attendees,who wait hopefully for the announcements. Many libraries hold mock-Newbery events prior to the conference in which staff and patrons can vote on the books they think should be awarded the Newbery Medal, so everyone has a stake in the outcome. The ALA awards are the most prestigious award childrens books can get in America. This year’s event happened this week in Dallas, Texas.

News of the winners of the award spreads quickly throughout libraryland. If you haven’t heard, then check these books out. Jack Gantos won the Newbery Medal for his novel Dead End in Norvelt and Chris Raschka won the Caldecott award for the best children’s book illustrations for his wordless picture book A Ball for Daisy.

Normally publicity about the award would spread quickly in print and on TV. The New York Times and other mainstream papers carried stories about the winners. As the Publishers Weekly pointed out however, the usually reliable Today show on NBC did not interview the winners. PW sounds a bitter note about how children’s literature is undervalued and many of us will agree. Parents are often the last people to learn about the medal winners, yet many of them like to buy good books for children’s birthdays or take them out of the library for children. Lots more parents watch TV than read the print newspapers. It is a shame that important new children’s books are not being publicized on the shows that people watch.

Perhaps it’s time for librarians, teachers, and others who care about books for children to write to NBC and the other networks and tell them what they are missing. If we are going to keep children reading and writers and illustrators producing great books for them, we have to urge the media to publicize the best that is being produced. In the meantime we can publicize the books in our libraries and on our Facebook pages and Tweets. Let's make our voices heard in support of children's books and reading!

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