Is it The Hunger Games?

In case you haven't been keeping up with YouTube lately, there is a big Battle of the Books going on. It's worth watching as an example of marketing books, and keeping up with what is on teens' minds. A hit video posted in response to the battle is by two young sisters who want to see The Hunger Games win. Talk about viral marketing, probably more people have become aware of this book through the YouTube video than through all the print ads in library journals. There has even been an article and interview in SLJ. Anyone who thinks YouTube deals only in pop culture and has nothing to do with libraries had better take another look and think it over. If a short video made by two amateurs over a weekend can have this much impact, think of what librarians and teachers could do to promote books.