Authors need libraries too

Stories about the importance writers place on publicity are everywhere these days. Thousands of author blogs, writing self-help groups, and print sources discuss the great lengths writers must go to in the search for readers and buyers. It's easy to forget that this search for publicity is not new. According to this story in the NY Times, even the Greek historian Herodotus declaimed his work in public trying to alert listeners to the importance of his ideas. Ernest Hemingway posed for beer ads to show off his brand of fiction; and Georges Simeon offered to write a novel while suspended in a glass cage. What does this have to do with children's librarians? Well, we are at a time when our best authors understand they must help to build an audience for their books. What better allies than librarians? People who write for children and young adults know that the schools and libraries are where they can find their potential readers. Of course, we librarians owe it to our readers to invite authors who are producing works of genuine interest and strength, but we are now seen as part of the process of publishing. If a library's blog features new books and authors' talks at the library, the blog will get more views and the author will find more readers. Don't be shy about inviting local authors to visit the library and read from their works. Let them give out bookmarks and publicity toys. Try to find ways for more distant writers to interact with young people in your library--through video talks or blog posts, or Facebook comments. For years librarians have been salespeople for books now, more than ever, authors are joining in the work. It is a win/win situation for all adults who care about children's reading.