Saturday, January 15, 2011

Are publishers keeping up?

The exhibits floor at ALA's Midwinter Meeting in San Diego were crowded last weekend with librarians looking for the latest offerings. Everything from library furniture to databases, publicity materials, and of course books were on display. Children's librarians could look at demos of a dazzling database that could help a high school student choose a career, and an amazingly flexible version of the OED for research-minded teachers. But children's publishers were sticking to tried-and-true paper formats. There were many graphic novels, but no sign of the apps that are changing children's experiences of books. Those of us who flew to the conference city were able to see children in the airport and on the plane looking at small screens that showed familiar children's stories, but these were nowhere to be seen at the exhibits. Have the mainstream publishers we have relied on for years let us down? No one wants to give up books and it is still a delight to see the many beautifully written, illustrated and designed books, but it is not enough. We have to go where the children and their parents are heading--toward small screens that can carry a dozen picture books on a pocket-sized screen. Librarians, especially those who work in large library systems or school districts, should use their clout to tell publisher that we want to see the best of children's books made available on many platforms. Sure it will be difficult to work out the details--the rights, the royalties, the new skills that must be developed--but publishers should be looking toward the future. If John Newbery were around today he wouldn't be looking at hornbooks, he'd be designing for the i-Pad. Let's get our modern day publishers to catch up with the 21st century world.

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