Thursday, December 9, 2010

How many apps in your collection?

Publishers Weekly's recent Webinar "Children's Books in an iPod Age" presented a panel of experts who talked about how devices like the iPad and other ebook readers might impact picture book publishing. Susan Katz of HarperCollins explained how the new digital devices had given her company the opportunity to sell directly to teens and the parents of younger children. Rick Richter of Ruckus Media said his company is focusing on apps as a way to function in the digital world. He expects that apps will offer links to "drive people to bookstores." Perhaps librarians may speculate how apps could drive children and their parents to the library instead. With even very young children becoming familiar with iPhones and iPads and the wonders to be found on them, libraries could consider featuring material in their collection which is also available as an app. The recent appearance of Alice in Wonderland as an app on iPad may very well encourage some patrons to look for the original print version. Librarians ought to follow trends in the release of app and the growth of app-related websites. Just as publishers can offer both digital and print media, libraries also can become sources of linkage between old and new media. Books are not likely to disappear anytime soon, but libraries will have to find new ways to make patrons aware of them.

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