Thursday, July 1, 2010

Where did they get that cover?

For librarians who have wondered about how the covers for YA books are chosen and produced, there's a don't-miss article in the current Publishers Weekly telling the whole story about what publishers are looking for to attract teens. As we all know, covers do sell books, so the selection of a cover must be right and the current idea about "right" seems to be photos of teenagers. But choosing the right face, the right make-up and the right clothes isn't easy. Editors and photographers agonize over getting a look that appeals to a wide range of today's teens. Take a look at this backstage story about the "Autobiography of a Cover" it will help you understand how publishers spend their time.

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