Tuesday, July 27, 2010

Curiouser and curiouser

The classic picture books about Curious George and the man with the yellow hat continue to fly off the shelves in libraries and bookstores. Now the Library of Congress has decided to feature these characters in their ads to promote reading. According to a story in the N.Y. Times today, ads designed to encourage parents to read to their young children will be shown on TV and published in magazines. Many researchers have demonstrated that children whose parents read to them during their preschool years generally develop a love of reading and learn to read on their own more quickly than children whose parents do not read to them. Anyone who has worked in a children's library or school knows that Curious George will fascinate any child so the campaign is likely to succeed. We owe a debt of gratitude to the Reys for producing the books and to Random House and the Ad Council for making the campaign happen as well as to the Library of Congress for sponsoring it.

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