Thursday, December 17, 2009

Now the digital magazine

Children's magazines were a flourishing business only a decade or two ago, but many of them have disappeared as more and more children seek content online. Few families have subscriptions to magazines for their children and many schools and libraries are dropping them too. What does the future hold for short-form writing in the digital age? Adult magazines, which are also feeling the pinch, are experimenting with new ways of delivering content. One prototype that's being talked about is the digital magazine. As described by the NY Times, a tablet version of a magazine might be able to contain both the articles and visuals of a magazine in easily manipulated format. As with most digital products, the cost of the e-reader will be a deterrent for many casual magazine buyers, but it's possible that costs will drop if enough people want to read magazines this way. And if adult magazines can be successfully marketed as e-products, children's magazine publishers are likely to try to do the same. Take a look at the article, which shows what a Swedish publisher is planning, and be sure to watch the embedded video

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